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SoftBank And Future Connected Consumer Electronics in 5G

Elena Neira
September05/ 2016

ARM and SoftBank boards ratified in recent days last July 18th announcement that SoftBank planned to acquire – via cash acquisition – British chip designer ARM Holdings. Now it’s all in the hands of Softbank’s wireless business as well as in the global ambitions and strategic aim of its owner and CEO Masayoshi Son. What happens next is at the core of where IoT, consumer electronics and mobile. And with the purchase of ARM SoftBank is aiming at world of connected consumer electronics in 5G.


Why SoftBank Months Months and Money To Plan ARM’s Takeover:     We reported in July the details of why SoftBank’s CEO Masayoshi Son sold important holdings in China’s Alibaba, Japan’s GungHo, and Finnish’s Supercell to buy ARM Holdings (ARM), and our first and most important conclusion was that for SoftBank a semiconductor IP block company is as strategic as internet, mobile, e-commerce and game companies for the SoftBank Group.


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Timeline of SoftBank – ARM Holdings Deal From Announcement to Boards Approval (Source: SoftBank)


Where Is Consumer Electronics Heading?   This is one of the largest technology deals of 2016 affecting mobile as well as consumer electronics markets, and ultimately signaling that many of Today’s and future consumer electronics will be Internet devices, and will be wirelessly connected. This trend is already visible in the chart below:


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Global Internet Device Forecast (Source: Market Realist, Gartner, IDC, Strategy Analytics. Machina and BI)



Resources: SoftBank Completes Acquisition of ARM

Elena Neira